Website Content Manager (12-18 month maternity cover) (3683)

About GBG

GBG is the leading expert in global identity and location. In an increasingly digital world, GBG helps businesses grow by giving them intelligence to make the best decisions about their customers, when it matters most. 

Every second, our global data, agile technology, and expert teams, power over 20,000 of the world's best-known organisations to reach and trust their customers. 

Why you should be@GBG

·       We make the world a safer place

·       We trust each other and win together

·       We are local experts in a global business

·       We want you to be yourself

·       We grow when you grow

About the team

The Loqate global marketing team is a strategic function within the Loqate business unit. The team is responsible for driving revenue and building the Loqate brand across our core markets. With global responsibilities, the team is distributed across the USA, UK, Europe and APAC. The website management function sits in our central digital team and the owner of the site is responsible for creating, maintaining and optimising a best-in-class website.

The role

This exciting role focusses on website content management for Loqate. You will be owning and managing our website for global stakeholders. The website is the hero asset to Loqate’s go-to-market strategy, and it is essential that we analyse and evolve performance on a regular basis.

You will be part of GBG’s dynamic digital team and the Loqate marketing department, helping to ensure activity is aligned across all channels and Loqate’s leading location intelligence products are represented as best-in-class to both existing and future customers. There’s never been a better time to join a growing specialist area with strong ambitions for the future.

What you will do

• Create, maintain and optimise the website globally ensuring pages are up to date, engaging and demonstrate our Unique Value Proposition (UVP).
• Be proactively involved in on-going conversion optimisation programmes.
• Own responsibility for website performance and reporting to stakeholders.
• Support A/B testing of content and landing page variations.
• Work closely with developers to evolve the website.
• Support the SEO strategy to ensure the website is optimised for maximum SEO value.
• Recommend potential opportunities to stakeholders that would support digital performance.
• Feed into content creation for Loqate, working closely with regional marketing teams.
• Support ABM strategy with personalised landing page experiences.

What we're looking for

• Experience working with a website CMS (Umbraco is desirable)
• GA4 knowledge to provide reports to stakeholders
• Experience of SEO and heatmapping tools such as Hotjar, SEMrush and Google Search Console
• Analytical thinker to interpret data to provide recommendations for optimization
• Ability to manage multiple internal and external stakeholders, and work under pressure and to deadlines
• Strong copywriting skills

To find out more

As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why many of our team members would recommend us as a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also check out our career site here.

Why not apply and make life@GBG work for you?

Last updated on Jul 3, 2024