Paid Social Media Designer

Position Overview

We are looking for a talented Paid Social Designer with 2-5 years of experience working in an agency or for a direct-to-consumer (DTC) or SaaS brand. This role will focus primarily on ideating, creating, and iterating on Meta ads (Facebook, Instagram) that resonate with our target audience—busy families looking for meal solutions.

The ideal candidate will be a creative powerhouse who understands performance marketing and is skilled in both static and video asset creation. You’ll collaborate with our marketing and creative teams to develop content that drives conversions, increases engagement, and enhances the overall brand.

Key Responsibilities

• Conceptualize and design highly engaging and conversion-focused ads for Meta (Facebook, Instagram), based on brand guidelines and campaign objectives.

• Create and iterate on ad concepts to continuously improve performance through A/B testing.

• Design static and video ad assets, incorporating creative best practices for paid social media.

• Collaborate closely with marketing, copywriters, and media buyers to optimize creatives based on performance metrics.

• Stay up-to-date on the latest design and social media trends, ensuring eMeals stays ahead of the curve.

• Provide multiple variations of designs for testing and optimization purposes.

• Handle fast turnarounds for ad updates, ensuring that we stay nimble and responsive to campaign needs.

Qualifications

• 2-5 years of experience designing for paid social, preferably for an agency, DTC, or SaaS brand.

• Strong portfolio showcasing both static and video social ad designs.

• Proficient in Figma, Canva, Capcut, or Adobe Creative Suite

• Deep understanding of paid social platforms, specifically Meta (Facebook, Instagram), and their creative best practices.

• Experience with rapid iteration and A/B testing of creative assets.

• Excellent attention to detail, time management, and the ability to handle multiple projects simultaneously.

• Ability to collaborate and communicate effectively with marketing and creative teams.

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Last updated on Sep 25, 2024