Senior Marketing Manager, Restaurants (QSR)

The Role:

We are seeking a talented marketing professional to join our team in London and play a pivotal role in our Restaurant Marketing Team. In this position, you will report to the Head of Restaurant Marketing Strategy and Planning and be responsible for developing and executing growth initiatives with our high-volume, well-known brand partners in the quick service restaurant (QSR) segment such as Five Guys, Burger King and McDonald’s.

As the Marketing Lead, you will serve as the primary contact within marketing for these partners, working collaboratively to achieve their objectives and create mutual value. You will represent the voice of both the restaurant and the customer across various cross-functional teams, ensuring alignment and effective communication of plans.

We are looking for someone with strong influence and expertise in marketing who can effectively support our partners and contribute to the success of our collaborations. If you are ready to bring your skills to a dynamic and rewarding environment, we would love to hear from you.

Key Responsibilities:

• Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Five Guys, Popeyes and Shake Shack
• Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
• Drive the Restaurant marketing strategy within the QSR segment at Deliveroo
• Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness.
• Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations
• Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
• Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app.

Key Competencies:

• 5-8 years of marketing experience, ideally with Trade Marketing or Partnership support
• Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
• Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
• Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
• Skilled in marketing promotional plans (e.g., % off, Free item) and articulating ROI effectively
• Excellent relationship building and cross-functional collaboration skills
• Proficiency in translating complex data and strategies into simple, actionable ideas
• Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact

Why Deliveroo?

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy, and we are always looking for new ideas.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.

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Last updated on Aug 22, 2024