Influencer Director

We’re VaynerMedia! We are a contemporary global creative and media agency built for the now. Born in social, our work is now full service, simply loving big ideas that connect and create real change for our clients business. We are independently owned, founded in 2009 with offices in London, Amsterdam, New York, Los Angeles, Singapore, Tokyo, Sydney, Bangkok, Kuala Lumpur and Mexico City. We are recognized for our work in Cannes Lions, the Clios, D&AD and The Webbies to name a few. 

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In EMEA, we are proudly 250+, servicing multi-brands across the region.

The PITCH.

Welcome to the VaynerMedia Creator & Culture Services team.

We know how fast marketing moves, but culture moves faster.

We’re the team that makes sure brands are keeping up. We offer bespoke products tailored to maximize the creator and culture opportunities that are most relevant to the consumer today.

The Influencer Director will lead the day to day operations of the influencer team here in EMEA, focusing on planning and executing best-in-class influencer campaigns, as part of our newly formed Creator & Culture Services team globally. 

Here’s where you come in…

You are the main day to day point of contact in EMEA for all influencer related programs in the agency. You are responsible for overseeing all facets of influencer campaign strategy, execution, measurement and wrap up. You are constantly looking for ways to improve the process to get to the best results for our clients and are restless when it comes to being at the forefront of industry trends and developments.

You are a confident communicator and strong spokesperson for the agency when it comes to your expertise and are comfortable with leading thought leadership and events in this space.

Beyond your direct reports you will also work closely with our core relations talent team and centralised sourcing team to help with securing key talent to activate against our core product offerings. You will likely have your own little black book of talent connections and will be supported in the continuation of nurturing those leads.

Influencer projects come from many sources and clients within the business and so strong communication and operational skills are a must when working cross functionally with many client teams, across many disciplines and in multiple countries.

You will report into the VP, Consulting in EMEA with a dotted line into the SVP, Creator & Culture Services in New York.

This role will be a key in helping drive our EMEA influencer offering so experience working across multiple markets is a must.

Strategy Development:

• Develop and execute comprehensive influencer marketing strategies aligned with client goals.
• Work with the talent sourcing team to identify target influencers and platforms based on campaign objectives.
• Collaborate with cross-functional teams to create compelling influencer campaign concepts including our creative teams.
• Be able to understand and adapt influencer strategies to different cultures, languages, and consumer behaviors across EMEA.
• Understand the dominant social media platforms in different EMEA regions and tailoring influencer strategies accordingly.

Campaign Management:

• Deliver and operationalise against the Vayner product portfolio for influencer services.
• Oversee the day-to-day management of influencer campaigns, including briefing, content creation, and performance tracking.
• Drive excellence in quality control of agency output.
• Work closely with resourcing and project management team to pipeline work through the agency and capacity plan workstreams.
• Work with Business Affairs team and negotiate contracts and partnerships with influencers and navigate complex regulatory frameworks in various EMEA countries, ensuring compliance with influencer marketing guidelines.
• An understanding of paid media in the influencer space.
• Demonstrate a deep understanding of cultural nuances and sensitivities across EMEA countries.
• Monitor campaign performance and optimise strategies accordingly.

Talent Relations:

• Build and maintain strong relationships with the influencers we work with.
• Identify new and emerging influencers across EMEA and work closely with the talent team on relationship building.
• Negotiate influencer contracts and fees including managing payment schedule.

Team Leadership:

• Manage and develop an influencer marketing team helping to create clear development plans for the team across EMEA.
• Provide leadership, mentorship, and work with our people and experience team to deliver training to team members.
• Foster a collaborative and high-performance team culture.
• Help identify new markets and opportunities for influencer marketing within the EMEA region.

Measurement and Analysis:

• Identify key performance indicators (KPIs) and measure ROI on all workstreams.
• Work with our analytics team to make sure we track and analyse influencer campaign performance metrics.
• Provide insights and recommendations based on data analysis for suture optimisations and for wider client teams where relevant to fuel further workstreams.

Industry Knowledge:

• Stay up-to-date on influencer marketing trends and best practices.
• Understand the competitive landscape and identify opportunities.
• Attend industry events and conferences to network with influencers and peers.
• Become a thought leader and spokesperson for the agency, hosting our own internal events where relevant.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

• 8+ years experience in social media influencer strategy and execution
• Ability to develop meaningful influencer relationships that result in authentic campaigns
• Experience setting up or growing a team
• Ability to manage direct reports, as well as work independently and balance multiple tasks
• EMEA/regional experience
• Ability to manage multiple projects at a time while paying strict attention to detail in a deadline-driven environment
• Proven ability to negotiate legal contracts with influencers
• Experience with paid social media in support of influencer campaigns
• Experience working with influencer and content management tools
• Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
• Strong project management skills with attention to detail
• Ability to work collaboratively as part of a cross-functional team
• Languages desirable

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people.

• Unlimited Holiday + 1 Day Birthday Leave
• Perkbox (online discount platform with 250 perks available)
• Journey EAP - proactive and crisis support with life concierge services
• Enhanced Parental Leave
• Unlimited Coaching sessions, which can be private and team class sessions
• Cycle to work scheme
• Employee Assistance Program (Financial, Mental and Physical Wellbeing)
• Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
• Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

 

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorised to work in the U.K.

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Last updated on Aug 16, 2024