Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.
Who We’re Looking for:
Therabody is seeking a Visual Merchandising Manager to create cohesive, engaging, and inspiring consumer
experiences across both physical and digital retail environments. The role will spearhead the implementa=on
of in-store display programs and digital merchandising strategies, ensuring a seamless and consistent
consumer journey across assigned accounts in North America. The ideal candidate should have a keen eye
for design, a passion for retail trends, and the ability to translate Therabody's brand identity into compelling
in-store and online presentations optimized for conversion.
Key Responsibilities
- Lead the end-to-end project management of in-store visual merchandising initiative, from concept design through to final execution, ensuring timely delivery within budgetary parameters
- Develop comprehensive program briefs and manage the bid process, including requirement collation, tendering, reviewing and closing out
- Brief approved partners to create 3D renderings and technical drawings for new space opportunities and product launches
- Oversee the design development process to ensure in-store merchandising solutions serve and align with the target consumer needs
- Coordinate with local suppliers to ensure accurate implementation of designs and specifications, ensuring the highest possible quality production. Conduct post-installation visits to verify quality and compliance
- Lead internal design team briefings and work closely with the designers to deliver conversion-optimized print assets for displays
- Ensure all in-store merchandising is best in class, clearly establishing Therabody as the leader in the category with compelling design and relevant consumer education
- Uphold brand image standards and guidelines, ensuring visual presentation, storytelling and messaging remain consistent across all channels
- Partner with Therabody retail store teams to develop product display solutions, signage for key SKUs, and window concepts
- Work closely with the operations and logistics teams to manage display product forecasting, SKU setup and shipping rates
- Oversee field team partners to regularly audit in-store displays, coordinating repairs and maintenance where necessary
- Support international teams in executing the global visual merchandising strategy, ensuring consistency in visual presentation and brand messaging worldwide
- Ensure all project costs are tracked and recorded within budget parameters
- Handle general administrative tasks, including PO raising, invoicing, tender processes, and design decks
- Frequently audit key in-store accounts and competitor displays, identifying opportunities for improvement in customer experience and conversion
- Develop and execute strategies to maximize sales and profitability across online retailer websites (Amazon, Best Buy, Target etc)
- Monitor digital sales performance and implement tactics to boost sales and share of voice.
- Curate and optimize PDP content (core and A+) to enhance conversion rates across retailer websites
- Ensure accuracy in product listings and compliance with retailer standards
- Optimize product visibility and rankings through effective SEO practices and keyword strategies
- Design and launch dedicated brand landing pages on retailer websites, ensuring alignment with Therabody’s brand identity
- Conduct regular site audits to ensure product categorization, search performance, and content aligns with objectives
- Brief creative teams on PDP asset needs for NPI launches and evolve existing product assets to improve digital presentation
- Ensure seamless integration between the online and offline retail environments to deliver an omni-channel consumer experience
- Work with our analytics partners to conduct weekly audits of retailer sites, assessing the success of digital retail tactics and identifying opportunities to optimize performance
- Oversee external agencies responsible for content syndication, ratings & reviews management, and analytics
The Right Person Would Have
- Bachelor’s degree in Visual Merchandising, Marketing, Design, or related field
- 5+ years of experience in visual merchandising, preferably in a retail environment
- Strong portfolio showcasing previous visual merchandising work and creativity
- Excellent leadership and communication skills
- Proficient in design software (e.g., Adobe Creative Suite) and familiarity with 3D design tools
- Strong analytical skills and the ability to interpret sales data and customer insights
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.
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Last updated on Oct 3, 2024