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Lifecycle Marketing Manager

boltv2 · 20 days ago
Negotiable
Full-time
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<gh-intro>
<text>

We’re looking for a Lifecycle Marketing Manager to join our Marketing department.

</text>
</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

As a Lifecycle Marketing Manager you will be responsible for leading the Delivery Supply’s lifecycle team in efforts to increase acquisition, activation & retention of our Merchants and Couriers with efficient communications. The focus of the role will primarily be on making sure there is a solid strategy for the area being led and owning the execution through area team, masterplan and roadmap item’s ROI prioritization.

As a manager you will be the key person to push forward product developments needed for the vertical and own product tracking plans. Also, making sure each team member is focused on the right tasks and ensure there are tasks that enable growth both for the vertical and personally

 

</text>
</gh-role-detail>

<gh-responsibilities>

<title>Your daily adventures will include:</title>

<bulletpoints>

  • <point>Create and oversee lifecycle communication strategy for assigned product.</point>
  • <point>Create and maintain clear quarterly Roadmaps & project reviews for all stakeholders. Align on wider dependencies before planning the quarter. Ensure focus is on high ROI and business critical items.</point>
  • <point>With the help of Lifecycle Marketing Specialists, co-manage over 2000 automated messages in more than 15 countries, including the copy, visuals, and target audiences.</point>
  • <point>Analyze existing communications and with the help of the specialists, bridge any gaps in performance, either technical reachability or optimization related.</point>
  • <point>Create analytical visibility of Courier and Merchant lifecycle's performance to stakeholders.</point>
  • <point>Ensure smooth collaboration inside the team and with all stakeholders.</point>
  • <point>Oversee experimentation framework and plans to make sure they support long term problem resolution.</point>
  • <point>Make sure we have positive incremental uplift with automations and yearly boost in each of the countries we are active in.</point>
  • <point>Build and mentor a highly efficient team focused on growth. Foster a healthy environment for professional development.</point>

</bulletpoints>
</gh-responsibilities>

<gh-requirements>

<title>About you:</title>

<bulletpoints>

  • <point>Experience in leading a small to a medium team of up to 10 people.</point>
  • <point>Experience of collaborating with a wide range of business stakeholders.</point>
  • <point>Experience with lifecycle/email campaigns and communicating to wide global audiences.</point>
  • <point>Excellent English copywriting skills.</point>
  • <point>Great project management skills.</point>
  • <point>Data-driven and customer-centric approach to tracking and analysing campaign results.</point>
  • <point>Good at maths and understanding the technical big picture in relation to automations.</point>
  • <point>Knowledge of customer engagement and mass communication tools.</point>

</bulletpoints>
<text>

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
</text>
</gh-requirements>

<gh-perks>

<title>Why you’ll love it here:</title>

<bulletpoints>

  • <point>Play a direct role in shaping the future of mobility.</point>
  • <point>Impact millions of customers and partners in 500+ cities across 45 countries.</point>
  • <point>Work in fast-moving autonomous teams with some of the smartest people in the world. </point>
  • <point>Accelerate your professional growth with unique career opportunities.</point>
  • <point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
  • <point>Enjoy the flexibility of working in a hybrid mode.</point>
  • <point>Take care of your physical and mental health with our wellness perks.</point>

</bulletpoints>
<text>*Some perks may differ depending on your location.</text>
</gh-perks>

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Last updated on Feb 12, 2024

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