Director, Paid Search

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Overview:

Assembly is looking for a Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and associates). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team. 

Responsibilities:  

• Develop and execute comprehensive vision for all SEM programs & strategies to fulfill business goals 
• Oversee the planning, execution, and optimization of large-scale SEM programs across platforms 
• Work with other digital media channel stakeholders to understand and execute on integrated media solutions 
• Partner with SEO / organic search stakeholders to develop and execute a comprehensive search strategy 
• Lead, train and mentor a team of 4-6 search specialists that oversee live media campaigns, analyze data and provide optimization recommendations  
• Demonstrated experience in managing vendor relationships, contract negotiation & ensuring vendors deliver high quality services in alignment with team strategy and business goals 
• Manage and oversee sophisticated bid management strategies 
• Generate regular reporting on key performance metrics, providing insights and succinct recommendations for improvement  
• Present all QBR/Monthly/Weekly and ad-hoc documents 
• Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology 
• Looks at our products and associated available metrics and advises how to use them / integrate them with overall platform 
• Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education 
• Manage extended support teams for management, maintenance and QC efforts 

• Stay abreast of the evolving search landscape (ie: new products, evolving campaign formats, new AI opportunities, betas, and digital marketing news) 

Requirements

• 7+ years SEM experience 
• 2-3 years' experience in team management, training & development 
• Excellent communication skills with a proven ability to articulate ideas clearly and concisely, both in written documents and verbal interactions 
• Excellent grammar in written and verbal interactions 
• Refined executive presentation skills, showcasing the ability to create and deliver compelling presentations to clients, key stakeholders & diverse audiences 
• Strong understanding of the technology behind Engine performance 
• Extensive knowledge of Google Analytics, Google Ads, Microsoft Ads and SA360 
• Experience in ROAS/ROI, CPA and awareness focused programs related to SEM, Google and Microsoft product suite of offerings 
• Understanding of how SEO works with SEM 
• Heavy forecasting experience 
• The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture 
• Experience with large budget SEM management  
• Experience managing and driving performance on budget and within efficiency goals for Ecommerce sales focused paid search performance programs 
• Existing knowledge or willingness to quickly learn the nuances of Lux marketing 

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries, and annual compensation reviews
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $131,438 - $160,000 annually. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

Last updated on Dec 18, 2023