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Digital Marketing Specialist (Social Media)

pinkoi · 30+ days ago
Negotiable
Full-time
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Pinkoi, an online leading marketplace for unique and original design goods in Asia. Pinkoi Hong Kong Marketing team is responsible for communicating the story of the design brand and providing shopping inspiration for our customers in every special moment. We are looking for a talented digital marketing expert with creative but practical ideas to promote unique designs from Hong Kong to International markets.

Job Highlights / Keywords
#eCommerce
#Campaign & Channel
#Marketing Creative Content & AI savvy
#Immediately available is a plus

Responsibilities

  • Plan and manage all Social Media platforms strategy including content creation, posting and monitoring social community.
  • Work with Influencer and KOL to continuously achieve social media traffic goals.
  • Execute digital marketing campaigns for different business purposes such as brand awareness, traffic and GMV.
  • Monitor the performance of digital marketing campaigns and marketing channels, and prepare related reports and analysis with insights.
  • Support other ad-hoc marketing campaigns and projects.

Requirements

  • Degree holder in Marketing, Journalism, Ecommerce or related disciplines.
  • 1 - 2 years practical experience in social media platforms like Facebook, Instagram or YouTube.  Fresh graduates are welcome.
  • Understanding social media trends and best practices across the digital and new media sectors.
  • Familiar with e-commerce and online shopping trends of Asian lifestyle goods and services in Hong Kong and Macau market.
  • Data-driven, creative, self-initiative, energetic, well-organized, detail-minded and able to work under high pressure.
  • Ability to create creative copywriting and content in Chinese independently.  Experience in video shooting would be an advantage.
  • Knowledge in using Canva would be an advantage.
Join us and be a Pinkoist
Apply for the job with your cover letter, resume (in English), and answer the questions for further review!
*Please indicate your expected salary and availability in your CV.*

Last updated on Sep 27, 2023

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