Senior Product Marketing Manager II - Use Cases (Remote Eligible)

Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work.

We are looking for an experienced Senior Product Marketing Manager II - Use Cases to accelerate the growth of Smartsheet's business. You will be responsible for owning specific elements of our platform Go-To-Market strategy, with an initial primary focus on expanding the use of marketing and creative workflows within both Smartsheet’s new and existing customer base. You will collaborate with Product to inform the roadmap and advance Smartsheet marketing and creative offerings and capabilities. This includes messaging & positioning, content production, campaign planning & execution, and sales enablement. This position is ideal for someone looking to lead an end to end Go-To-Market experience and the opportunity to work in a fast paced environment where moving at lightning speed and pivoting quickly based on customer feedback is routine. 

The ideal candidate will have a strong background in product marketing, will demonstrate strategic marketing vision, cross-team alignment, excellent communication skills, a passion for developing the right customer experience and a proven ability to create and implement programs that drive customer engagement and satisfaction.

This important and highly visible role will report to the Senior Director of Product Marketing and is remote eligible or can be based in our corporate offices in Bellevue, WA.

Want to make an impact in a high-velocity business transforming the way people work? Tens of thousands of brands and over 90% of Fortune 100 companies trust Smartsheet to help them work more efficiently, do more with less, and innovate at lightning speed. 

You will manage and be responsible for: 

• Use Case based Strategy: Develop and implement comprehensive strategies that help customers realize the value of our products and services.
• Customer Journey Mapping: Create and optimize customer journey maps to identify key touchpoints and opportunities for enhancing the use case based experience.
• Content Development: Oversee the creation of use case materials and development of compelling narratives and content, including pitch decks, videos, customer stories, white papers, presentations, demos, ROI calculators, tutorials, guides, webinars, and videos, to support sales and customers in learning and using our products effectively.
• Campaign Development: Build and execute targeted campaigns to generate demand. Set clear and measurable metrics and use ‘test and learn’ approach to improve performance.
• Customer Feedback: Gather and analyze feedback from customers and sales to identify areas for improvement and make data-driven adjustments to use cases and go-to-market approach. Serve as the conduit to and voice of the customer, providing input into product ideation, design, and market activities. 
• Cross-Functional Collaboration: Work closely with sales, marketing, product management, customer success, and support teams to ensure a cohesive and integrated customer experience. Partner with other Smartsheet marketing teams including brand, design, content, integrated marketing, web, and marketing automation teams to develop and deploy content like presentations, videos, and web pages.
• Metrics and Reporting: Monitor key performance indicators (KPIs) related to use cases, such as pipeline, bookings, sales engagement, and satisfaction, and report on these metrics to stakeholders.
• Continuous Improvement: Identify and implement best practices for onboarding, staying current with industry trends and innovations to continuously enhance the customer experience.

• Field Enablement: Enable sales teams to deliver the value proposition, effectively deliver messaging, and use marketing tools. Inspire sales teams to think big, and engage directly with customers to win and grow business

You have:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in product marketing, customer success, or related experience; a focus on use cases and/or customer workflows is highly desirable.
• Proven track record of developing and deploying successful product marketing programs, strategies, content and campaigns.
• Passion for storytelling with excellent written and verbal communication skills.
• Strong understanding of customer journey mapping and experience in creating educational content.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions; demonstrated experience conducting actionable competitive analysis.
• Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely.
• Strong attention to detail and ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and strong problem-solving skills.
• Proven track record of thriving in collaborative, fast-paced work environments.
• Experience leading cross-functional teams that span marketing, sales, and product management organizations.

Perks & Benefits:

• HSA, 100% employer-paid premiums, or buy-up medical/vision and dental coverage options for full-time employees
• Equity - Restricted Stock Units (RSUs) for eligible roles
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account

Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity and some roles may be eligible for a RSU stock grant upon accepted offer. 

California & New York: 145,800 - 210,600

All other US States: $135,000 - $195,000

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Last updated on Aug 16, 2024