Marketing Specialist

POSITION SUMMARY

We are seeking a talented and results-driven Marketing Specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and the public sector. In this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel campaigns that drive awareness, generate leads, and accelerate customer acquisition. Your understanding of data-driven marketing, ABM strategies, and understanding of the enterprise SaaS buyer's journey will be pivotal to success. 

ESSENTIAL JOB FUNCTIONS

Campaign Strategy and Execution: 

• Develop and implement integrated marketing campaigns to support product launches, lead generation, and customer retention goals.
• Align campaigns with the sales team and marketing leadership to ensure seamless lead handoffs and pipeline development. 

Account-Based Marketing (ABM): 

• Support the design and execution of ABM strategies, collaborating with Marketing Manager/Director and sales teams to identify target accounts and tailor campaigns for specific accounts.
• Leverage tools like LinkedIn Ads, intent data platforms, and CRM systems to execute ABM campaigns effectively.
• Measure and report on ABM campaign performance, including engagement, pipeline impact, and ROI.

Content Creation and Management: 

• Partner with the product marketing and external vendors to create compelling assets (e.g., emails, landing pages, case studies, videos, whitepapers). 

Channel Management: 

• Plan and execute campaigns across multiple channels, including email, social media, paid ads, SEO, webinars, and ABM platforms.
• Optimize campaigns for each channel to maximize reach and engagement. 

Data Analysis and Reporting: 

• Track, measure, analyze and report campaign performance and make recommendations for continuous improvement 

Audience Segmentation: 

• Leverage data to segment audiences effectively and tailor campaigns to specific customer needs and behaviors. 

Market Research: 

• Stay informed about industry trends, competitor activities, and emerging tools to enhance campaign effectiveness.

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s degree in marketing, communications, business, or a related field, or relevant experience.
• 3–5 years’ experience in marketing, preferably within the B2B SaaS space.
• Proven track record of planning and executing successful marketing campaigns, including ABM strategies.
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in ABM platforms and CRM systems (e.g., 6sense, Salesforce).
• Strong written and verbal communication skills.
• Solid project management and multitasking abilities.
• Deep understanding of the B2B SaaS sales funnel and customer lifecycle.
• Familiarity with ABM, demand generation, and content marketing best practices.
• Creative thinker with a data-driven mindset.
• Experience in utilities or public sector a plus.
• Familiarity with digital marketing techniques.
• Experience with A/B testing and performance optimization.
• Enthusiasm for staying ahead of trends in SaaS and digital marketing.
• Available to work in the EST zone, during the hours of 8 am - 5 pm ET
• The ability to travel up to 20% (some international travel may be required)

COMPANY

At ARCOS, we believe in fostering a culture of ownership, accountability, and teamwork. We value the collective strength of our team and understand that our success results from our collaborative efforts. We're not just looking for employees; we're seeking partners in our mission. If you take pride in your work, are always eager to learn and grow, and believe in the power of teamwork, we want you on our team.

BENEFITS

You will be eligible to participate in ARCOS health benefits to include (100% employer-paid dental and vision premiums for single coverage), 401(k) with company match, generous PTO plan, and a technology stipend just to name a few. Please visit our Careers page (www.arcos-inc.com/careers) to learn more about all of these great benefits.

COMPENSATION

 The targeted base salary range for this position is $70,000 - $90,000 based on relevant skills, experience and other job related knowledge, with an annual bonus eligibility of up to 10% of the base salary, depending on company and individual performance.

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Last updated on Jan 23, 2025