Job Overview:
As a Growth Marketing Associate, your primary focus will be focused on user acquisition, conversion, and onboarding. This role requires a dynamic and data-driven individual with a deep understanding of luxury markets, and a proven track record in digital marketing, and acquisition campaigns.
Responsibilities:
1- Community Growth and Strategy Development:
- Develop and implement Community lead generation strategies to support qualitative, targeted, and sustainable growth,
- Develop and maintain a marketing calendar in your dedicated region to plan and execute lead-generation activities. Social media campaigns, ads, partnerships, outreach/ partnership programs and direct recruitment are several types of activities you will plan,
- Stay up to date on the latest marketing trends and best practices.
2- Lead Generation Campaign Development and Execution
- Lead the development and execution of lead generation campaigns across all channels, including online, offline, and social media,
- Collaborate with cross-functional teams in market and at global level to ensure that campaigns are aligned with business objectives, brand identity, compliance, etc.
- Develop and implement campaign tracking dashboard and reporting strategies to measure campaign performance,
- Implement direct recruitment campaigns to identify and onboard evaluators, so you bring fully qualified Evaluators the Community team,
- Monitor and manage campaigns across various platforms to maximize user acquisition while maintaining cost-effectiveness.
3- Data Management and Analysis
- Collect, manage, and analyze marketing data from various sources (HubSpot, Meta, and our internal database) to continuously optimize campaigns,
- Implement A/B testing and data-driven optimization strategies to enhance the effectiveness of user acquisition efforts,
- Provide regular reports on the performance of paid advertising efforts and direct recruitment initiatives,
4- Growth Mindset
- Identify new growth opportunities to expand our reach and grow our Community.
- Build and maintain relationships with key influencers in our industry.
- Explore locally relevant channels, both online and offline.
- Test and experiment with new tactics to drive innovation.
5- Communication and Teamwork
- Work closely with the Operations team to streamline the onboarding process for recruited evaluators to ensure smooth transition to mission assignment,
- Develop and execute targeted communication strategies to engage potential evaluators and display the unique opportunities within the luxury evaluation community,
- Write clear and concise marketing materials in English (other languages are a plus),
- Manage multiple projects and deadlines simultaneously,
- Ability to work independently and take ownership of projects,
- Demonstrate initiative and a proactive approach to problem-solving.
Requirements
Qualifications:
- Bachelor's degree in business, marketing, or a related field; master's degree is a plus.
- 5 years of experience in lead generation, content creation, social media marketing.
- Proven experience in planning and executing successful paid advertising campaigns.
- Strong understanding of direct recruitment strategies and tactics.
- Knowledge of the luxury industry and its key players.
- Excellent analytical skills and proficiency in data analysis tools.
- Effective communication and relationship-building skills.
- Experience working with CRM Marketing tools (HubSpot), design tools (Canva), AI tools (Midjourney, ChatGPT, Bard).
- Bilingual in English and Japanese
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Last updated on May 30, 2024