Manager of Integrated Paid Media

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is looking for a Manager of Integrated Paid Media whose focus will be our largest food and culture centric campaigns. This role reports into the Director of Integrated Paid Media and is responsible for the strategic direction and execution across all media channels (including Paid Social, CTV, Digital Video, Linear TV, Digital/Terrestrial Audio, Multicultural, Mobile and Search).

You will be the thought partner, educator and connector across the Media Agency, internal cross-functional teams, creative partners and media vendors. We’re looking for someone who can help drive our business with the insight and ability to expand and refine our audience approach, while not losing sight of the bigger picture. The programs this Manager will run are our biggest bets that help drive brand awareness, trial and increased frequency of Taco Bell’s product lines (including Limited Time Offerings, Value, Chicken and Category Entry Points). The ideal candidate is a Digital and Linear media expert, a master of process, eager to share their knowledge and a great collaborator. You will be given the support and opportunity to find, create and develop new ideas and ways of working.

The Day-to-Day:

• Develop integrated media and communication plans based on marketing, audience, and consumer insights through agency leadership and collaboration
• Utilize audience segmentation and various data sources to create media presence that effectively reaches campaign targets
• Build out our capabilities with CDPs & targeting beyond lower funnel campaigns, laddering up to our overall customer strategy
• Collaborate early and often with Product, Brand, Social, PR and creative teams to keep all relevant parties informed and on track
• Partner with I&A and platform leads to provide the best paths forward for campaign-specific and broader business KPIs
• Manage and evolve our Multicultural media strategy focused on AA and Latin Communities in service of larger audience goals. Proactively educate cross functional team members to expand media knowledge with the organization to increase media literacy through all Marketing departments
• Work closely with Social leads, media agency and creative partners to improve and future proof creative development strategies
• Act as a consultant with Product, Brand, Social and PR leads to help guide programs towards best practices and smartest media choices
• Search out and test new media opportunities (ad products, targeting capabilities, creative opportunities, etc.) to accelerate media performance
• Perform necessary project management/coordination efforts across internal departments to foster plan executions (Including legal team members, Digital Team, Activation partners, Brand experience, Media Partners, Creative and Media Agencies, Social, Insights, etc.)
• Manage annual TV/CTV and Audio Upfront buys in service of annual media strategies
• Oversee optimization efforts to ensure the integrity and efficiency of the media plan
• Represent media marketplace trends and opportunities to internal teams at Taco Bell
• Manage budgets and timelines for media campaigns

Is This You?

• Minimum 8 years of experience with Cross-Channel Media Planning and Media Buying; Broadcast, Digital (including CDPs & targeting), Paid Social, and Search Marketing experience a plus
• Ideal candidate will possess a deep level of understanding of online and offline media planning to define and rationalize the best channel mix to maximize the reach and impact against our different audiences
• Experience developing integrated campaign plans across Paid, Owned, Earned, with enough media knowledge to be a thought partner across all Offline and Online channels
• Highly motivated and collaborative team player, with excellent partnership and collaboration skills, ability to influence and lead others to drive change and optimize efficiency.
• Strategic thinker and fast learner, ability to work in a fast-paced environment while prioritizing multiple projects and meeting time-sensitive goals and deliverables
• Strong project management, organization, and budgeting skills
• Excellent communication and presentation skills with the ability to communicate complex information clearly and succinctly with individuals at all levels of an organization
• Experience in a fast-paced work environment, with the ability to manage multiple campaigns in market at once

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$130,500 to $153,600 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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Last updated on Jul 26, 2024