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Senior Marketing Manager, International Retail

oura-health-ltd · 21 days ago
Negotiable
Full-time
Remote
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Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped over a million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We are seeking a talented and dynamic International Retail Marketing Manager to join our team and drive retail marketing strategies internationally. As the International Retail Marketing Manager, you will be responsible for developing and executing marketing initiatives (merchandising and marketing) that drive demand, increase brand visibility, and ultimately maximize Oura sales through retail channels.

What you will do: 

  • Develop and execute comprehensive retail channel marketing strategies aligned with the company's overall marketing objectives and sales targets.
  • Collaborate with cross-functional teams including sales, product marketing, organic social, paid media, lifecycle, owned media, and retail partners to develop marketing programs that drive foot traffic and increase sell-through.
  • Collaborate with the creative team to develop compelling retail marketing materials including POS displays, retailer- and Oura-owned marketing, and digital assets that properly represent the partnership and the retailer. 
  • Manage end-to-end development of POS displays including customer experience, display design, retailer reviews, production, installation, maintenance, and sourcing of vendors as needed.
  • Create and manage retail marketing campaigns, promotions, and events to drive brand awareness and product adoption.
  • Manage content across physical displays and online experiences to maintain its relevance and accuracy after initial launch. 
  • Develop deep working relationships with key partners (retailers and agencies) to ensure collaborative strategic planning and strong in-market activation of campaigns.
  • Analyze market trends, consumer behavior, and competitive activities to identify new opportunities and optimize marketing strategies.
  • Provide guidance and support to retail partners on merchandising strategies, product positioning, and promotional activities.
  • Provide insight on localization strategy, and plan for additional time needed to ensure proper rollout. 
  • Track and measure the effectiveness of retail marketing initiatives, providing regular performance reports and insights to key stakeholders.
  • Manage budgets and project SOWs effectively, ensuring optimal allocation of resources to maximize ROI on retail marketing investments.
  • Stay informed about industry best practices and emerging trends in retail marketing to continuously improve strategies and tactics.

Requirements

We would love to have you on our team if you have:

  • Proven experience in retail channel marketing (minimum of 6 years), preferably in the consumer technology industry
  • Strong understanding of retail marketing principles, including merchandising, promotions, and in-store activations.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
  • Strategic thinker with the ability to develop and execute comprehensive marketing plans
  • Creative problem-solver with a track record of driving results in a fast-paced environment
  • Fluency in English (additional languages such as French, German, or Spanish are a plus)
  • Willingness to travel internationally as needed

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

  • Competitive salary
  • An Oura Ring of your own + employee discounts for friends & family
  • Flexible working hours and remote working arrangements
  • Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

A recruiter can determine your zones/tiers based on your US location.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Last updated on May 29, 2024

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