Ad Effectiveness Research Manager

As the Ad Effectiveness Research Manager on the Direct Sales Advertising Team at our mobile gaming company, you will play a crucial role in measuring the impact of ad campaigns from brand advertisers within our games. Your responsibilities will encompass the end-to-end process of running multiple ad effectiveness research studies, including collaborating with internal teams and external partners to ensure successful campaign measurement, analysis, and presentation of insightful recommendations. You will need to possess a deep understanding of the advertising business at Zynga Inc., particularly within the context of mobile apps.

Key Responsibilities:

Research Study Management: Oversee and assist in the development and execution of ad effectiveness research studies from start to finish, ensuring the highest quality data collection and analysis.

Survey Design: Create well-crafted survey questions using survey tools and align them with campaign setup and performance metrics for accurate data gathering.

Liaison and Coordination: Act as the primary point of contact between internal team members, external vendors, and clients, ensuring smooth communication and collaboration throughout the research process.

Pre-Sales Support: Collaborate with the Sales team by providing expertise and insights during the pre-sale phase of research studies, addressing inquiries and providing guidance to potential clients.

Campaign Setup and Management: Assist in post-sale activities, including setting up surveys and handling specific survey-related queries. Work closely with Account Managers (AMs) to provide necessary tags and information.

Study Result Monitoring: Take charge of managing study results during launch and throughout the campaign, keeping AMs updated for optimization purposes.

Final Deliverables and Presentations: Compile research findings and insights into comprehensive final deliverables, including post-campaign wrap decks. Present the results to AMs and clients/agencies with clarity and professionalism.

Cross-Team Collaboration: Collaborate with other teams to aggregate benchmarks and relevant data to support Sales initiatives effectively.

Desired Qualifications & Skills:

• Bachelor's degree in Marketing, Market Research, Advertising, or related field. Advanced degree is a plus.
• Proven experience (5 years) in advertising research, ad effectiveness measurement, or market research in the mobile gaming or related industry.
• Strong knowledge of survey design, data analysis, and statistical methods.
• Familiarity with advertising business nuances at Zynga Inc., especially within the mobile app context.
• Excellent communication and interpersonal skills, with the ability to liaise effectively between internal and external stakeholders.
• Proficiency in using survey tools and data analysis software.
• Analytical mindset and ability to draw meaningful insights from data.
• Strong project management and organizational skills, with the ability to handle multiple studies simultaneously.
• Experience in presenting research findings to clients or senior management is a plus.

What we offer you:

• Competitive salary, bonus plan and, ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution
• Medical, dental, vision, life insurance, and disability benefits
• Telemedicine, Virtual mental health, Emotional Support Services, EAP, and neurodiversity support programs
• Family building new parent & menopause support
• Global Fitness Reimbursement program
• Global Wellbeing Program
• Charitable Giving and Volunteer Program
• Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
• Back-up childcare
• Discretionary Time Off policy for many employees
• Flexible working hours on many teams
• Culture of diversity and inclusion including employee resource groups

 

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.

 

The pay range for this position in California  at the start of employment is expected to be between $110,000 and $166,000 per year. 

The pay range for this position in New York City at the start of employment is expected to be between $110,000 and $166,000 per year. 

This is a fully remote role that may be based anywhere in the United States. The pay range for this position for applicants based in Colorado at the start of employment is expected to be between $99,000 and $149,000 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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Last updated on Sep 20, 2023