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Head of Marketing, SMB (Hybrid)

enova · 30+ days ago
Negotiable
Full-time
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Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing OnDeck brand. You will report directly to the Chief Marketing Officer, leading teams that help hard working small business owners get access to fast, trustworthy credit to help grow their businesses.  We attract customers through a robust marketing mix that includes online marketing, TV advertising, direct mail, and other marketing channels. Our marketers use robust big data analysis and traditional marketing research to draw insights and develop marketing campaigns, make product recommendations and improvements, and improve the customer experience. We are looking for an emerging marketing leader who understands internet consumers and can lead a team of people managing large marketing investments of $50-100MM.

Responsibilities:

  • Manage Marketing Strategy and Capabilities – Lead development and management of multi-year marketing strategy and capabilities building, (e.g. market segmentation, campaign approach, technology tools, data sources, and people skills), to deliver on growth targets.  Manage relationships with internal partners, i.e. P&L, Analytics, Technology, Legal, Compliance, and Finance, and external partners, e.g. marketing agencies, CRAs, etc., to build marketing roadmaps integrated with product and marketing strategies.
  • Manage Marketing Forecasts - In partnership with the P&Ls and FP&A, guide the development and management of annual, quarterly, and monthly volume forecasts, identifying risk and and opportunities and allocating resources to deliver on those forecasts
  • Identify Opportunities for Growth:  Analyze market trends and competitor activities to identify opportunities for growth.  Utilize data analytics and insights to identify growth opportunities, optimize campaign performance and allocate resources effectively.
  • Provide Business Leadership – As a member of the broader cross functional leadership team, partner with strategy and operations, sales, product and analytics to identify, prioritize and align on goals, allocate resources and build a company culture that keeps Enova as an awesome place to work.
  • Team Leadership:  Lead a team of 8-10 marketing professionals to achieve these objectives providing guidance, mentorship and performance feedback.

Requirements:

  • 10-15 years of multi-channel performance marketing experience (small business/financial services experience is a plus).
  • Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred.
  • Passion for problem solving and working cross-functionally to identify opportunities and resolve them.
  • Strong analytical and consumer insights experience with ability to grasp complex business issues and lead decision making in an analytical and data-intensive environment.
  • Successful people manager with proven skills in developing and leading high performing teams to deliver optimal results in a growth organization.

Benefits & Perks:

  • Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a roth option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. 

Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here

It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

Last updated on Jul 29, 2024

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