Director, Global Consumer Engagement - 360 GTM

You’re a consumer-obsessed integrated marketing leader who knows how to make a brand pop in today's cluttered landscape. You're not just a strategist; you're a doer, a dreamer, and a disruptor. You’re able to seamlessly combine needs and input from multiple departments to create breakthrough 360 GTM frameworks that maximize consumer buzz and relevancy globally. 

 This role reports to the Executive Director, Global Brand Strategy & Consumer Engagement.

Responsibilities: 

• Design global go-to-market consumer engagement frameworks for new launches and category and brand support campaigns, laddering up to campaign concept and authentically connecting the brand to global target audiences. 
• Lead development of launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts. 
• Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer. 
• Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message. 
• Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives. 
• Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs.  
• Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing to ensure that all marketing activities are aligned and integrated, offering a seamless consumer experience. 
• Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel. 
• Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns. 
• Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness. 
• With Senior Manager, Promotions, manage strategy and execution of promotional support for launch programs, including integration with influencer initiatives, brand partnerships, and merch bundles. 
• Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm. 
• Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals. 
• Support the management of the Global Brand Strategy & Consumer Engagement budget. 

Requirements 

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 
• 10+ years of experience in integrated marketing, with at least 5 years in a leadership role. 
• Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry. 
• Exceptional cross-functional collaboration skills. 
• Proficient in marketing analytics tools. 
• Excellent communication and presentation skills. 
• Must be comfortable working a hybrid schedule (1 time per week in our NY Office + remote).

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Last updated on Jan 3, 2024