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Brand & Website Manager (Graphic designer)

$129k+
Estimation
Full-time
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Notes from HM:
Adobe Suite (Illustrator, photoshop, InDesign, Acrobat), Microsoft Office (Word, Excel, PowerPoint, Outlook, WordPress (making changes on website and splash pages), and familiar with social media channels. The person would create flyers, brochures, logos, ads, presentations, work with photos, etc.





hotels, maintain calendar of events, and supporting all functions of the Bureau with creative strategies. Manages all technical aspects of Bureau's website, including design, layout, functionality, and content.

Duties & Responsibilities
Website
Track all web statistics using Google Analytics
Make all changes and updates to the website as webmaster
Stage and deploy new and updated content on website
Drive traffic by using search engines and other available technologies
Manage and troubleshoot website environment
Incorporate website enhancements as warranted
Coordinate website marketing activities with other staff members
Assist in the creation of electronic newsletters, maps, special promotional offers, photos, videos and the conversion of all printed collateral material to an electronic format
Maintain listings on ExploreGeorgia.org, GeorgiaTouristGuide.com, TripAdvisor, Yelp and other online listings
Research, evaluate and implement appropriate promotional programs to attract users to the website including hyperlinks and cooperative partnerships
Support programs and events that enrich experiences for residents and visitors
Generate monthly, quarterly and year-end website reports that include website traffic and trends
Communicate with community partners to identify and update website and collateral content as needed
Assist with developing marketing giveaways and promotions that incorporate ACVB's branding
Attend meetings designated by President or Director of Marketing & Operations
Train Bureau staff on Simpleview and other applications as needed
Maintain STR data information (monthly and weekly)
Work with the Bureau's hotel members by presenting technology opportunities to them and training hotel staff on Simpleview
Support all functions of bureau with visual and creative efforts
Camera Ready Program
Work with State of GA & GNFCC on bringing films to Alpharetta and maintain partner database for finding locations
Collaboration :
Assist Senior Director of Marketing & Operations in development of Bureau collateral materials; special projects and brainstorming of packages and promotions as needed
Proofread as needed
Graphic Design
Create graphic designs for consistence in branding of all bureau collateral materials, ads, flyers, presentations, etc.; work with printers as needed with Director of Marketing
Professional Development/Research:
Observe other CVB & tourism websites and collateral to analyze how they position their destination brand and graphics
Continuously research and develop ideas on how to promote Alpharetta

Last updated on Jun 21, 2023

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