Website | |
Track all web statistics using Google Analytics | |
Make all changes and updates to the website as webmaster | |
Stage and deploy new and updated content on website | |
Drive traffic by using search engines and other available technologies | |
Manage and troubleshoot website environment | |
Incorporate website enhancements as warranted | |
Coordinate website marketing activities with other staff members | |
Assist in the creation of electronic newsletters, maps, special promotional offers, photos, videos and the conversion of all printed collateral material to an electronic format | |
Maintain listings on ExploreGeorgia.org, GeorgiaTouristGuide.com, TripAdvisor, Yelp and other online listings | |
Research, evaluate and implement appropriate promotional programs to attract users to the website including hyperlinks and cooperative partnerships | |
Support programs and events that enrich experiences for residents and visitors | |
Generate monthly, quarterly and year-end website reports that include website traffic and trends | |
Communicate with community partners to identify and update website and collateral content as needed | |
Assist with developing marketing giveaways and promotions that incorporate ACVB's branding | |
Attend meetings designated by President or Director of Marketing & Operations | |
Train Bureau staff on Simpleview and other applications as needed | |
Maintain STR data information (monthly and weekly) | |
Work with the Bureau's hotel members by presenting technology opportunities to them and training hotel staff on Simpleview | |
Support all functions of bureau with visual and creative efforts | |
Camera Ready Program | |
Work with State of GA & GNFCC on bringing films to Alpharetta and maintain partner database for finding locations | |
Collaboration : | |
Assist Senior Director of Marketing & Operations in development of Bureau collateral materials; special projects and brainstorming of packages and promotions as needed | |
Proofread as needed | |
Graphic Design | |
Create graphic designs for consistence in branding of all bureau collateral materials, ads, flyers, presentations, etc.; work with printers as needed with Director of Marketing | |
Professional Development/Research: | |
Observe other CVB & tourism websites and collateral to analyze how they position their destination brand and graphics | |
Continuously research and develop ideas on how to promote Alpharetta |
Last updated on Jun 21, 2023
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