- Manage development of new reward proposition, working with internal stakeholders, and 3rd party vendor. Take new proposition to market for ‘The product’ segment and Credit Cards, and then expand to other segments.
- Manage the proposition lifecycle, from ensuring customer journey is best-in-class, operational activities are mapped and processes implemented and working as intended.
- Manage adoption and usage of the proposition, through identifying appropriate KPIs, and executing actions as appropriate e.g. customer engagement activities.
- Leverage data analytics to understand customer behavior, profitability, lifecycle value, to drive deeper engagement and customer retention.
- Utilizing CRM systems, and other tools to track and analyze customer data, monitor customer interactions, carry out A/B testing, and develop & deploy optimal automated customer engagement strategies.
- Reporting and Communication: Prepare regular reports and presentations on performance and opportunities, insights, recommendations, and success stories to senior management, highlighting the impact of initiatives on business performance.
Requirements
- Over 4 years in financial services, strategy or consulting, with relevant experience in launching new propositions (ideally payments / rewards / loyalty related).
- Bachelor's degree in sciences, mathematics, business, economics or a related field (MBA / Master’s degree preferable)
- Strong analytical skills with the ability to gather and interpret customer data and metrics.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams, senior management, and customers.
- Exceptional problem-solving and decision-making abilities, with a focus on providing innovative solutions to enhance the customer experience.
- Project management skills, with ability to prioritize and manage multiple initiatives.
- Ability to work collaboratively with both internal and external stakeholders
- This role requires a deep understanding of customer needs, exceptional communication skills, and the ability to collaborate effectively across departments to drive improvements.
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Last updated on Aug 28, 2024
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