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Email Automation Manager (Remote)

goldenhippo · 17 days ago
Remote
$87-117k
Full-time
Remote
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Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

We’re Looking For An: Email Automation Manager, who will lead the development, execution, and reporting of email and SMS marketing automated campaigns, with a focus on optimizing customer post-purchase journeys to increase revenue, engagement, and retention. This role involves partnering with Email Marketing Operations and Copywriting Teams to create and implement segmentation strategies, design A/B tests, facilitate content updates, and conduct thorough analysis of autoresponder results. Additional responsibilities include repurposing email campaigns, building segments based on customer behavior and preferences, and performing regular QA spot checks to ensure campaign effectiveness.

Location: Remote (CA, MA, NY, TX, WA, UT)

What You’ll Be Doing:

  • Develop and implement segmentation strategies for email and SMS AR campaigns to effectively target and engage different customer segments.
  • Design and execute A/B tests and multivariate tests to optimize AR campaign performance, including open rates, click-through rates, conversion rates, and retention metrics.
  • Analyze campaign results and customer behavior data to identify insights and opportunities for improvement, leveraging data-driven insights to refine segmentation and testing strategies.
  • Collaborate with the Copywriting Team to ensure alignment of AR campaigns with broader marketing initiatives and messaging strategies.
  • Work closely with the Email Marketing Operations Team to coordinate AR efforts with customer acquisition strategies and ensure a seamless customer journey across all touchpoints.
  • Stay updated on industry trends, best practices, and emerging technologies in email and SMS marketing automation, leveraging new tools and techniques to enhance AR capabilities.
  • Perform regular QA to make sure ARs have updated landing pages, pricing, content, etc.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
  • Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
  • Shows exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy and efficiency in all tasks.
  • Builds strong professional relationships and excels in follow-up communication to foster collaboration and accountability.
  • Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
  • Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
  • Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
  • Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world.
  • Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions.
  • Demonstrates adaptability and flexibility in response to changing priorities and business needs.
  • 6 years of experience in email marketing, SMS marketing, or retention marketing, with a focus on segmentation and testing
  • Demonstrated success in optimizing post-purchase journeys to increase revenue, engagement, and retention.
  • Experience with customer segmentation, audience targeting, and campaign performance analysis.
  • Experience in analyzing campaign results, customer behavior data, and other relevant metrics to derive actionable insights and inform segmentation and testing strategies
  • Understanding of fundamental industry best practices in email marketing and automation.
  • Proficiency in email automation and CRM platforms
  • Proficient in Google Drive, especially Sheets and Docs
  • 4+ years of experience within email marketing or marketing automation (Preferred)
  • Knowledge of industry best practices, trends, and emerging technologies in email marketing and automation. (Preferred)
  • Experience in creating customer lifecycle journeys targeted at activating new customers, retaining existing customers, and reactivating inactive customers (Preferred)
  • Familiarity with Maropost, Klaviyo, Netsuite, and Salesforce (Preferred)
  • Building, QAing automated flows (Preferred)
  • Experience in building and QAing automated flows, utilizing custom data fields, merge tags, or other dynamic content in email, and running A/B tests (Preferred)

Golden Perks & Benefits: 

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. 
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. 
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
  • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
  • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs
  • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
  • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
  • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range is $87,700-$117,000 plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

#LI-Remote

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity.

Click here to learn more about general internet safety and our hiring practices. 

Click here to view our Privacy Notice to Job Applicants. 

Last updated on Jul 2, 2024

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