Browse
Employers / Recruiters

Manager, CRM & Engagement, Firehouse Subs, US & Canada

RBI Careers · 30+ days ago
$100k+
Estimation
Full-time
Apply

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Firehouse Subs is in an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, these teams are focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life.  
 
This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests.  

Reporting to the Director of Product Management, this role will own the development of CRM strategies and our testing roadmap.  This will include understanding business objectives to develop the execution plans for email, Push and SMS/ in-app personalization strategies, and an A/B testing program. These initiatives will be managed from ideation through to launch and measurement of impact on key metrics. Additionally, the strategy for areas of our loyalty program and management of our customer lifecycle. 

 
Responsibilities: 

  • Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity 
  • Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns 
  • Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy 
  • Optimize owned lifecycles, including building long-term roadmaps and executing on them 
  • Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders 
  • Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability 
  • Manage user lifecycles since the account creation moment 

 
Required Skills 

  • BA/BS degree in Business, Statistics or related field  
  • 2 years of experience of hands-on email/CRM experience 
  • Experience working knowledge in Marketing Technology and how martech stack works across ecosystem (CDP, ESP, data visualization, etc.) 
  • Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc)  
  • Experience with Braze experience preferred  
  • Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy  
  • Start-up mentality, eager to move quickly and work with a lean team  

 

 

 

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

 

#firehouse

Last updated on Jan 19, 2024

See more

About the company

RC
RBI CareersRBI offers healthcare staffing solutions to medical facilities of all sizes across the U.S.

More jobs at RBI Careers

Analyzing

More jobs like this

Analyzing

Burnsville, Minnesota

 · 

30+ days ago

General Manager (GM)$109k+
T
thentfl ·  AI-powered recruiting platform

 · 

30+ days ago

Bismarck, North Dakota

 · 

30+ days ago

Baltimore, Maryland

 · 

30+ days ago

Miami, Florida

 · 

30+ days ago

Fresno, California

 · 

30+ days ago

Strategy Integration Partner$110k+
B
b6jdnwcpcemgg8el3r9winlpunj8hc038b1vkhowrzxn9gitznreodi38t7rirkp

Philadelphia, Pennsylvania

 · 

30+ days ago

Group Manager-Service Delivery$85k+
C
crjdnwsnowo2i4nz45b1teboszrxlg0351vr73gpqw7yanury9u287prckhdnkww

Atlanta, Georgia

 · 

30+ days ago

Kyle, Texas

 · 

30+ days ago

Findlay, Ohio

 · 

30+ days ago

Developed by Blake and Linh in the US and Vietnam.
We're interested in hearing what you like and don't like! Live chat with our founder or join our Discord
Changelog
🚀 LaunchpadNov 27
Create a site and sell services based on your resume.
🔥 Job search dashboardNov 13
Revamped job search UI with a sortable grid, live filtering, bookmarks, and application tracking.
🫡 Cover letter instructionsSep 27
New Studio settings give you control over AI output.
✨ Cover Letter StudioAug 9
Automatically generate cover letters for any job.
🎯 Suggested filtersAug 6
Copilot suggests additional filters above the results.
⚡️ Quick applicationsAug 2
Apply to jobs using info from your resume. Initial coverage of ~200k jobs in Spain, Germany, Austria, Switzerland, France, and the Netherlands.
🧠 Job AnalysisJul 12
Have Copilot read job descriptions and extract out key info you want to know. Click "Analyze All" to try it out. Click on the Copilot's gear icon to customize the prompt.
© 2024 RemoteAmbitionAffiliate · Privacy · Terms · Sitemap · Status