Senior Director, Product Marketing
As a highly visible and impactful marketing executive, you will play an integral role in the market success of Billtrust solutions. You will utilize strong relationship-building skills to engage cross-functionally with other members of our Marketing group, Product Management, Sales, and Business Development, as well as Executive Management. You will leverage your Product Marketing expertise to develop and implement go-to-market efforts, initiate cross/upsell programs, execute new product launch plans, and ensure resources are in place to drive marketing strategy and capitalize on opportunities. This role will tap into both your creative and analytical skills, balancing art and science.
What You’ll Do:
Market Intelligence
- Be an expert on buyer personas, competitors, and our industry.
- Engage with customers, prospects, and others in the market to understand needs.
- Define market sizing, segmentation, targeting, and product value proposition.
- Align with Product Management to understand the product roadmap and capabilities, and ensure alignment with customer needs and the customer journey.
Go-To-Market & Programs
- Own product launch planning: plan, create, and lead the launch of new product releases or service offerings, and manage the cross-functional implementation of the plan.
- Collaborate with Sales and Business Development to define effective sales channels for all products.
- Provide content, thought leadership, tools, and training in support of product launches and joint GTM efforts with strategic partners.
- Develop strategy and manage marketing programs that drive demand for our solutions.
- Implement programs to support cross-sell/upsell opportunities.
Messaging, Positioning, and Enablement
- Renew positioning for Billtrust by creating a customer-informed, differentiated position in the market with strong, achievable aspirations that allow for future mergers and acquisitions. Strengthen Billtrust’s reputation as the category leader in the U.S. and, over time, internationally, partnering closely with the executive leadership team.
- Develop messaging and value propositions tied back to the central positioning framework, providing simplicity for customers. Ensure messaging is sustainable and aligned with the strategic product roadmap.
- Rationalize product naming by applying descriptive naming best practices and helping accrue value to the Billtrust master brand.
- Lead analyst product briefings in partnership with the marketing communication and product management teams.
Leadership
- Attract, develop, and retain top-notch talent for the product marketing and market research teams. Be an active member of the marketing leadership team to further grow the marketing function within the company.
- Drive stakeholder management and cross-functional collaboration.
- Manage marketing budgets and third-party agencies where required.
What You'll Bring:
- BA/BS degree combined with 10+ years of proven success in Product Marketing or Product Management leadership roles.
- In-depth knowledge of both SaaS and Fintech; payments experience is a strong plus.
- Experience in effective strategic planning and collaboration with Sales, Business Development, and Product Management.
- Deep knowledge of and experience in developing market positioning by target persona, competitive differentiation, and the programs needed to reach enterprise as well as mid-market audiences.
- Excellent written communication skills and well-honed presentation skills.
- Strong interpersonal and relationship-building skills.
- Willingness to travel at least 20% of the time; visiting customers, prospects, and partners will be an essential part of this role.
- Exposure to Pragmatic Marketing is a major plus.
The base salary for this position is $230,000- $250,000.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Our Talent Acquisition team will provide further details during the interview process.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!
What You'll Get:
- Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!
- A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
- Flexible Working Hours: We support your lifestyle- the results are what count.
- Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
- Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
- Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
- Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow.
- Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved.
- Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
- Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.
Who We Are:
Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote
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Last updated on Aug 15, 2024