- Site Transition Project Management
o Lead and coordinate SEO tasks during site transitions, serving as the main point of contact for SEO-related issues.
o Independently manage and prioritize the structure of work, taking ownership of task triaging, managing project assignments, and overseeing site transition timelines.
o Collaborate with developers, project managers (PMs), and stakeholders to align on project goals and timelines.
o Proactively identify potential risks or issues and develop strategies to mitigate them.
- Stakeholder Communication and Collaboration
o Communicate technical SEO requirements and recommendations to developers, designers, and PMs in a clear and actionable manner.
o Work closely with cross-functional teams to ensure SEO best practices are incorporated into site development and transition workflows.
o Provide detailed documentation and reports for stakeholders to ensure transparency and accountability.
o Troubleshoot and research complex SEO issues to resolve client questions effectively.
o Simplify and translate technical SEO concepts for non-technical stakeholders, ensuring clarity and understanding.
o Provide training and support on SEO best practices, including QR code and campaign setup, paid media integration, and launch best practices.
- Technical SEO Analysis and Implementation
o Conduct in-depth requirements gathering for site transitions, including:
- Analytics implementation (e.g., GA4, GTM setups).
- Domain configuration and verification.
- Unique site setups and considerations.
o Draft and deliver technical write-ups and recommendations for SEO best practices tailored to each project.
o Address specialized SEO topics and areas of expertise, including: Web Vitals, Google Search Console, Duplicate Content / Canonicals, Backlinks, GA4, GTM, Developer capabilities and limitations, DNS and domain management, Pixel installation, UTM tracking
- Redirect Management
o Create comprehensive page redirect mappings to preserve SEO equity.
o Verify proper domain redirects post-launch to ensure functionality and accuracy.
o Conduct quality assurance checks to identify and resolve redirect issues.
- SEO Tools Configuration and Monitoring
o Set up and configure key SEO tools, including:
- Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Google Search Console and Bing Webmaster Tools.
- Submit XML sitemaps to search engines for indexing.
- Validate CMS settings to ensure compatibility with SEO goals.
- Site Health and Performance Audits
o Conduct thorough scans and audits to identify and resolve:
- GTM tags and configurations.
- Noindex pages.
- Broken links.
- Canonicalization issues.
o Python scripting and debugging.
o Running REPL scripts and debugging.
o Verify and validate top 250-page redirects to maintain rankings for high-priority pages.
- Monitor Core Web Vitals and create dashboards to track performance leveraging Looker Studio.