Manager, Performance Marketing, D2C

The Manager is responsible for developing and driving revenue for the D2C Client’s brand across E-commerce, Flipkart, Tata Cliq and own website. You will be AnyMind's expert on Marketplace’s vendor central and advertising service platforms. Candidate must have strong analytical, writing and research skills, and the ability to multi-task in a fast-paced environment and manage internal and external resources to successfully bring projects to life.

What You'll Do

• Drive short- and long-term E-commerce strategy to meet and exceed company's objectives
• Own the E-commerce P&L, including media budget, sampling, promotions, Creative asset
• Partner closely with external agency and cross-functional digital marketing team to develop investment strategy and manage monthly budgets to maximize ROAS
• Help support planning and execution of E-commerce ad spend with media agency, that support the brand's sales goal and marketing focuses
• Own relationship and meeting cycle with E-commerce merchandising and marketing teams
• Stay on top of e-commerce industry trends and use data & information to adapt existing campaign strategies
• Develop and maintain excellent customer relationships in all functions
• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
• Work with creative and marketing teams to test strategies and innovation.
• Other duties as assigned

Who You Are

• Bachelor's degree in Marketing or relevant field
• 5+ years ecommerce or agency experience within Retail, CPG, wholesale, or DTC Interest , quantitative marketing and execution on social, search, or other performance-oriented channels
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
•  Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
• Outstanding presentation skills
• Excellent written and verbal communication skills
• Strong project management skills
• Critical thinker and creative

Why You'll Love it

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.  

Last updated on Aug 21, 2024