Conversational Content Designer - (Fixed-term contract, 14 months)

In this role, you will be responsible for crafting conversational scripts for Flo’s chatbot that support, inform, and inspire our users to learn more and improve their health.

Working across various topics, from sexual health to pregnancy and conditions like endometriosis, you will design and write chatbot scripts that feel human, are accessible, engaging, meet the high standards of Flo’s voice, and pass internal medical and legal reviews to ensure accuracy.

This role straddles content and design. It may suit candidates with conversation design or content design experience, or copywriters, game designers, scriptwriters or screenwriters – anyone with experience in writing interactive content that uses logic, storytelling techniques, voice, and tone.

You will be joining a small but market-leading team of conversation designers and engineers, part of a wider chatbots product team dedicated to creating unrivaled user experiences.

In order to ensure your chat scripts are designed as strategically as possible, you’ll also work closely with our product analysts to understand the performance of every interaction, and to ensure every initiative you work on ladders up to our business goals and mission.

If you’re passionate about blending copywriting with user experience design and are looking for an opportunity to make a significant impact in the health tech space, we encourage you to apply for this role.

Your Experience

Must have:

• Ability to produce focused and empathetic chat scripts that assist users effectively.
• Experience in writing both short and long-form content (e.g. articles or blogs) derived from complex information.
• Data and analytical acumen, using analytics to inform design decisions, being capable of analysing performance data and making iterative improvements.
• Ability to present your designs to stakeholders and engineers tasked with building the final product.
• Flexible and motivated mindset, adept at managing multiple small tasks or dedicating to a single project over an extended period.
• Willingness to collaborate closely with various teams and learn from different disciplines to create the best products that advance our quarterly business objectives.
• Growth mindset – be open to receiving and acting on feedback, keen on identifying and filling gaps in knowledge and skills.
• Proactive attitude, be an active participant in meetings, presentations, and projects, with a knack for spotting and initiating content or process enhancements.

Nice to have:

• Experience in conversation design within a product company, particularly an app.
• Familiarity with Agile methodology.
• Background in a startup environment.
• Proficiency with tools like Looker, Jira, Figma, Miro, and Contentful.

You'll be responsible for:

• Creating release-ready chatbot experiences that pass rigorous content, medical, and legal checks.
• Generating innovative ideas for Flo’s chatbot, using insights and data to justify new angles and formats.
• Regularly assessing the performance and business impact of your chatbot experiences, suggesting and planning improvements.
• Presenting your work and insights to the wider team and across other teams.

What you wont be doing:

• Creating non-essential chat on general lifestyle topics – our content is focused on menstrual and reproductive health.
• Having total autonomy to create and execute chatbot projects in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors. 
• Operating independently without team support – we work and thrive as a collaborative unit.

Your targets will be:

• Directly contribute to meeting team metrics like trial sign-ups, engagement rates, completion rates, and user retention.
• Follow and enhance production processes effectively.
• Help contribute to a team environment that is positive, honest, curious, and collaborative.

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Last updated on Jun 5, 2024